![]() ![]() And that's really enabled us to grow and reach more people. When a product gets a rave review from someone, they're genuinely so excited to share that experience with their close friends. “Our biggest marketing channel is word of mouth because we hear time and time again that people have heard about our brand from their friends. We also have a large beta testing community that we send our products to during the testing and pre-launch phase, and gather feedback from them, because we don't believe that we should build products in isolation.” People love sharing positive sexual experiences We do a lot of sampling, testing and tweaking of both formulations and design until we find something that we personally love and can vouch for. “We've tried every single product that we've launched. Research and development for a sexual wellness brand is very interesting This content can also be viewed on the site it originates from. Our Glide lubricant is a natural and hypoallergenic formulation which only has five ingredients, transparently listed, two of which are water and aloe vera.” We also avoid fragrances and flavourings, which can upset the vaginal biome. This is the biggest cause of infections, and we ensure that we never include it in any of our formulations. “The most important ingredient to avoid in lubricants, keeping intimate health in mind for vulva owners, is glycerine. I'm more than happy to oblige with whatever advice I can provide but it can be quite funny when a stranger is telling you all about their intimate details,” says Anushka Gupta, co-founder, MyMuse. Often we will be at weddings or parties where people will come up to us and say, ‘Oh, we love your brand’ and then quickly launch into telling us about their bedroom problems. “Ever since we launched MyMuse, it's like Sahil and I have become de facto sex therapists. We chatted with the founders about what it’s like to create an impact as the first bedroom essentials brand in an emerging, yet fairly controversial industry in a country like India. From massage oils to lubricants, vibrators, candles and even card games to get you in the mood, they’re set to prioritise pleasure in a healthy and positive way. One look at their Instagram feed and you’ll notice how every piece of content gets their point across without offending anyone or violating any of the platform’s laws.
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